The act of dividing the existing market into different needs and wants in line with the distinct needs, characteristics and behaviours of these markets in order to serve them with different marketing strategies and mixes (Kotler and Armstrong, 2010). They also added that the ability of the marketers to utilize a proper segmentation is one of the major determinants of their success or failure. While Hill and Jones (2008) argued that segmenting both the existing and potential markets is regarded to be a part of the strategic planning process. They further outlined that when a marketer identify its target markets/customers they will able to produce something which can offer the most value for money. The table on the next page shows available customer segments within the telecom industry.