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Framework of the factors of mobile communication in Bangladesh

The present study was designed to investigate the prospect of mobile communication in Bangladesh. In order to meet the aims and objectives, the present study has utilized a secondary data analysis on the subject matter. The issues and aspects covered by the present study are; customer analysis, competitor analysis, SWOT and PEST analysis, Porter’s five forces analysis, application of BCG matrix, application of marketing mix, etc. it was assumed that through the utilization of the above strategic tools it would be possible to have a clear picture of the studied topic.