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Showing posts with label new. Show all posts
Showing posts with label new. Show all posts

Threat of new entrants or barriers to entry

Barriers to entry, identified as one of the five forces, presents five structural determinants that affect a company’s ability to enter new markets; economies of scale, product differentiation, government as with telecom licences for example, favourable access to the distribution channels and capital requirements (Whittington and Melin, 2005). The government policies and regulations could also impose a significant barrier to entry in the telecom industry. For example, this industry is getting more concerned about the customers’ convenience, setting competitive price structure, invest in corporate social responsibilities which could be difficult to maintain by a new company.