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Customers’ buying behavior of mobile communication in Bangladesh

The customer's motive for buying telecom products has always been to communicate. In today’s fast pace world of globalization and with friends and family living and working in distant locations, face-to-face and letter based communication just does not suffice. People are always moving around, so land based telephones are also inconvenient. The only way for people to communicate is seemingly through mobile phones or through the Internet. The telecom industry provides services to combine both mobile phones and Internet and at low, affordable costs. Combined with additional services such SMS and advanced services of web applications such as Blackberry, the telecom industry offers a wide range of products and services that provides ample motive to the customer.