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Competitor analysis of mobile communication in Bangladesh

The telecom industry is one of the few technical industries that have intense internal competition. With majority of the telecom companies of the country being multinational subsidiaries, who have vast finances at their disposal, and the Bangladesh market providing a population of roughly (and unofficially) around 200 million many of whom are intent of carrying more than one subscription, competitive price wars are ever present. During the early years, Pacific Bangladesh Telecom Limited (Citycell) dominated the industry due to the absence of competition (Sheba Telecom struggled horribly to gain market share because of poor infrastructure).

However, during that period, customers were deprived of benefits as Citycell ran a monopoly market focusing more on profit than on expansion. But with the introduction of GrameenPhone and Aktel, The scenario changed significantly as call rates started to falter, with GrameenPhone racking up market share through its improved area coverage and customer driven products. The later injection of Egyptian company Orascom into Sheba Telecom, which renamed its brand to Banglalink, triggered a price war that created a massive drop on both registration and call rates. The following table shows the major direct and indirect competitors in the telecom industry of Bangaldesh.
Direct and Indirect competitors

Direct competitors
Indirect competitors
Banglalink/Sheba (Orascom Telecom Holding S.A.E), GrameenPhone (Telenor & Grameen Telecom Corporation,), Robi/Aktel (Axiata Group Berhad & NTT DoCoMo INC), Citycell (Singtel, Pacific Group and Far East Telecom), Airtel (Airtel & Warid Telecom International), and Teletalk (BTCL).

BTCL Former BTTB Peoples Telecommunication and Information Services Ltd. Ranks Telecom Ltd. Tele Barta Ltd./ Jubok phone, Jalalabad Telecom Ltd./Bijoy Phone, Onetel Communication Ltd. National Telecom Ltd. Westec Ltd. Dhaka Telephone Co. Ltd. Qubee, Banglalion, etc.