a)
Origin of the
bank: It indicates who are the
initiators or entrepreneurs of the bank and their background relates to banking
business and goodwill in the business communication as well as prior success in
the area.
b)
Location of the
bank: A bank must be located near to
its customers. Specially, commercial and industrial bank should be located in
commercial place.
c)
Age of the
bank: the bank which is old aged and
highly experienced is considered more effective than a new bank.
d)
Types of bank: There are various types of bank such as unit bank, branch
bank, chain bank, group bank, schedule bank, non-schedule bank etc. Among these
types of bank branch bank and schedule can provide more facilities to the
clients.
e)
Nationality of
bank: At the time of opening the bank
account the clients give more importance on nationalized bank. Because, it is
more dependable and safety than any other private bank.
f)
Legal entity: the bank should have legal entity for performing its
activity.