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Competitive rivalry within the industry

There is a very intense competition among the players in the telecom market of Bangladesh which characterized the rivalry within the industry is very high. Some of the major competitors are; Grameen Phone, Bangla link, Airtel, Robi, Citycell, Tele talk are all engage in continuous competition in terms of providing attractive offers. According to the Porter’s five forces model, the competition in an industry will continually drive down the rate of return generating negative influences on the profitability of firms in the entire industry. As noted by (Johnson, et al. 2005), Porter’s fifth force, competitive rivalry, is also an element addressed by the strategic group analysis where it considers competitive rivalry and how this forces both impact and it is impacted by other four forces.