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Bargaining power of customers

Buyers in Porter’s five forces model tend to compete with the industry by forcing down prices and bargaining for higher quality products and services at lower prices (Grant, 2005). In our country the customers have absolute bargaining power. Because there are a number of operators in the market, the cost for switching loyalty is very low. Customers may want to switch from one operator to another for a better deal. Nothing can restrict this trend. In fact what we see is that every customer nowadays uses more than one mobile phone or at least owns more than one connection, and use them interchangeably.